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2026
Overview
Restructuring a community bank's digital presence to serve two distinct audiences without losing either one.
Community Resource Bank had a content problem that looked like a design problem. They had assets scattered, audiences conflated, and personal banking customers navigating the same space as commercial clients with no clear hierarchy between them.
The added constraint was: this is a bank. Creative risk wasn't really an option. In financial services, trust is the product — and overly ambitious design would work against us. The insight was that this wasn't a visual problem to solve, it was an architecture problem. Two different audiences, two completely different decision-making journeys. The site needed to honor both without conflating them.
I managed the project end-to-end — keeping the team aligned, the client informed, and making sure everything shipped reflected the agreed strategy. It came in on time and within budget. The client signed a multi-year contract and expanded into graphic design, advertising, and video production — securing over $60,000 in annual recurring revenue for the agency. A conservative client in a trust-driven industry that keeps buying is the result.