CARFIX

2024

Overview

Consolidating 12 fragmented locations into one cohesive brand built for franchise scale.

---

CarFix had 12 locations across East Tennessee and 12 separate websites to match — each one on its own island, costing more than it should and delivering less than it needed to. But the real problem was much deeper.

The owners were building toward a regional franchise, which meant competing with chains like Pep Boys and Jiffy Lube. 12 small businesses sharing a name wasn't going to cut it here. A franchise-ready brand feels like one cohesive thing that happens to have multiple locations.

I owned the project end-to-end — client relationship, creative direction, and every review cycle in between. The goal wasn't just consolidation, but to build a digital foundation strong enough for where they were going, not where they were. The project came in on time and under budget, and the relationship didn't stop at launch — they expanded into ongoing ads, blog content, and social media management because of the work they received.